Building a Luxury Spa Brand

Eeyah Holistic Spa

Bringing Your Beauty to the Surface

Eeyah Spa is a skincare spa with a requirement to develop a corporate brand including company logo design assistance, branded fonts and color scheme, corporate identity system, and other collaterals. Brand standards are established for the corporate brand for consistency and to demonstrate premium holistic spa services for a wholesome experience (both print and digital)..

THE CHALLENGE

Digital Design: Captivating the Online Audience

User-Friendly Website: A user-friendly website was developed, featuring intuitive navigation and visually appealing design. High-quality images of spa treatments, serene landscapes, and calming interiors were showcased, giving potential clients a glimpse into the tranquility awaiting them.

Engaging Social Media: Vibrant social media profiles were created, featuring wellness tips, behind-the-scenes glimpses, and client testimonials. Interactive content, including polls and Q&A sessions, encouraged active engagement, fostering a sense of community among followers.

Email Marketing Campaigns: Personalized email marketing campaigns were crafted, delivering exclusive spa offers, wellness advice, and event invitations directly to clients’ inboxes. Thoughtfully designed newsletters reinforced the spa’s commitment to holistic health and well-being, keeping the audience informed and engaged.

In conclusion, TMAC’s dedication to crafting a serene brand for this holistic day spa resulted in a harmonious blend of physical space, visual identity, and digital presence. By seamlessly integrating brand development, office design, and digital marketing, we not only enhanced the spa’s image but also created a tranquil oasis where guests could escape, and embark on their journey toward holistic wellness. 

THE SOLUTION

Build Innovation + Technique Into the Brand

In the pursuit of creating a haven of peace and rejuvenation, our marketing agency embarked on a transformative venture to develop a holistic day spa brand. With a keen focus on brand development, office design, and digital presence, we aimed to encapsulate the essence of relaxation and wellness for our client’s clientele.

 

Brand Development: A Serene Identity Evolved 

 

Embracing the spa’s vision of holistic well-being, we meticulously developed a brand identity that mirrored tranquility and rejuvenation. The color palette, inspired by nature, incorporated calming shades of soft greens, soothing blues, and earthy tones, invoking a sense of serenity. The logo, a delicate lotus flower in full bloom, symbolized purity, enlightenment, and rebirth, aligning perfectly with the spa’s philosophy of renewal and transformation. The tagline, “Bringing Your Beauty to the Surface,” encapsulated the core promise of the spa experience, emphasizing both inner balance and outer beauty.

 

 

Office Design: Creating an Oasis of Calm

 

Spatial Planning: The spa’s physical space was meticulously planned to maximize tranquility. Private treatment rooms were designed with soundproofing and soft lighting to create an intimate and peaceful ambiance. The reception area, adorned with live plants and soothing music, provided a warm and inviting welcome to guests.

 

Natural Elements: Incorporating natural elements such as reclaimed wood, stone, and plants, the interior design exuded a harmonious blend of modern elegance and organic warmth. Water features, like cascading fountains and indoor ponds, were strategically placed to evoke a sense of fluidity and relaxation, enhancing the overall ambiance.

 

Comfortable Amenities: Luxurious amenities such as plush robes, heated massage tables, and aromatherapy-infused air enhanced the spa experience, ensuring guests felt pampered and cared for throughout their visit.

 

 

 

The Solution Continued

Digital Design: Captivating the Online Audience

User-Friendly Website: A user-friendly website was developed, featuring intuitive navigation and visually appealing design. High-quality images of spa treatments, serene landscapes, and calming interiors were showcased, giving potential clients a glimpse into the tranquility awaiting them.

Engaging Social Media: Vibrant social media profiles were created, featuring wellness tips, behind-the-scenes glimpses, and client testimonials. Interactive content, including polls and Q&A sessions, encouraged active engagement, fostering a sense of community among followers.

Email Marketing Campaigns: Personalized email marketing campaigns were crafted, delivering exclusive spa offers, wellness advice, and event invitations directly to clients’ inboxes. Thoughtfully designed newsletters reinforced the spa’s commitment to holistic health and well-being, keeping the audience informed and engaged.

In conclusion, TMAC’s dedication to crafting a serene brand for this holistic day spa resulted in a harmonious blend of physical space, visual identity, and digital presence. By seamlessly integrating brand development, office design, and digital marketing, we not only enhanced the spa’s image but also created a tranquil oasis where guests could escape, and embark on their journey toward holistic wellness. 

Details

SERVICES AT-A-GLANCE:

  • Brand Strategy
  • Brand Identity and Style Guide
  • Copywriting
  • Website and Service Brochure

Client
Mimics

Role
Director

Date
March 2018

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